The DoubleClick DART cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher's site(s) and across the web.
What should I put in my privacy policy?
Your privacy policy should include the following information:
- Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website.
- Google's use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
- Users may opt out of the use of the DART cookie by visiting the advertising opt-out page. (Alternatively, you can direct users to opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.)
If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on your site, and should be disclosed in your privacy policy as well in the following manner.
- Notify your site visitors of the third-party vendors and ad networks serving ads on your site.
- Provide links to the appropriate vendor and ad network websites.
- Inform your users that they may visit those websites to opt out of
cookies (if the vendor or ad network offers this capability). Users can
opt out of some, but not all, of these cookies in one location at the
Network Advertising Initiative opt-out website at
www.networkadvertising.org/managing/opt_out.asp.
Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative for guidance on drafting a privacy policy.
